The Dutch file-sharing service are to announce plans for a new music player at an event in Los Angeles on Wednesday
WeTransfer will place themselves in competition with the likes of Spotify, Google Play and Tidal with their new web player.
Unlike Spotify and Apple Music, the company won’t be charging for the service, instead using it to establish itself in the U.S.
“We’re using music to put us on the map,” Maarten Kadiks, a marketing executive at the company said. “Six years ago we started out in Europe, and that is where we see the biggest amount of users. The U.S. is taking over in terms of growth.”
WeTransfer’s service will most likely be used by artists looking to release small chunks of material, rather than full-length LPs.
“The service can become one of the most popular, alternative digital distribution channels for music content,” Kadiks said. “Musicians we’re having conversations with understand the value of connecting with our audience of creative tastemakers.”
(via Bloomberg)