Skepta announced as ‘Cultural Ambassador’ for Uniqlo

Clothing brand Uniqlo has revealed Skepta as one of six new cultural ambassadors

As it relaunches its global flagship store and announces a new partnership with the Tate Modern, Uniqlo has announced former Crack cover star Skepta as one of its new cultural ambassadors.

Fashion designer Hana Tajima, transgender model Monroe Bergdorf, BBC Radio 1 DJ Benji B, filmmaker Sean Frank and photographer Cate Underwood have also been chosen to front the campaign, named This Way To Utopia, alongside the grime MC.

The flagship store on Oxford Street in London will relaunch at 8am on 18 March.