This new book examines Polo Ralph Lauren’s place in subculture

Bury Me With the Lo On is document of the subculture surrounding Polo Ralph Lauren featuring artists like Action Bronson, Raekwon and more

New York-based photographer Tom Gould and Lo Life founder/rapper Thirstin Howl the 3rd have come together to document Brooklyn’s Lo Life gang and their influence on fashion in the rap world. The book features contributions from rappers including Raekwon, Just Blaze, Action Bronson, El Da Sensei, Meyhem Lauren, Cormega, Smoke DZA, and Despot as well as others.

Bury Me With the Lo On will be released 7 July. Find more information about the book here and in the meantime you can listen to Action Bronson tease the book in the Instagram trailer below.

"We used to love to take pictures of ourselves dressed up." – Me —>BuryMeWithTheLoOn.com @tomgouldshoots

A video posted by Action Bronson (@bambambaklava) on