Appelsap Festival launch ONE LOVE visual campaign for 2017

Amsterdam Festival Appelsap have launched a photo-led campaign for this year’s event.

Shot in Cape Town by by Dutch photographer Lotte van Raalte, the images are designed to document “unique characters from Appelsap’s Universal Family”. Beyond the stills, 15 short teaser videos have been produced, directed by Basha de Bruijn with help of the students from the Township Film School in Langa. You can learn more about the school here.

Speaking about selecting van Raalte for the project, Appelsap founder Reiger said, “We approached the talented Lotte van Raalte at Halal Amsterdam, to shoot the project. Lotte is an upcoming photographer who has a very distinctive style, as she’s very much in tune with the people she photographs. It’s typical for the way we work, as we have no big budgets, we just went in with a small team and try to create some magic with our friends. The outcome was beyond our expectations.”

The campaign marks the beginning of the season which culminates in their one-day festival in Amsterdam. Lil Wayne, Dave, 67, Siobhan Bell have already been confirmed for the lineup with more names still to come.

Check out a selection of Lotte van Raalte’s images below and find out more about the festival here.