We just didn’t know it
The iconic rapper has shared the name, artwork and tracklist for his highly-anticipated forthcoming album today (11 April).
Little did we know, the To Pimp A Butterfly artist had unveiled the title before – and the internet didn’t catch on.
Hip-hop forum Kanye To The has pointed out that, in the video for Humble, Lamar can be seen wearing a white t-shirt with the slogan ‘DAMN’.
It was in front of our eyes the whole time.
DAMN is slated for release on 14 April via Aftermath and Interscope Records, and it’ll feature collaborations with Rihanna and U2.
See Kanye To The’s post below and watch the video for Humble here.
Looks like Kendrick Lamar’s album title was in front of us this whole time 🤔#DAMN pic.twitter.com/gLnvIkPrEo
— KTT (@KanyeToThe) April 11, 2017
@KanyeToThe pic.twitter.com/jSbYvyEjVZ
— MAAAADDNNNEEESSSSSS (@KingDonXVI) April 11, 2017