The visual was directed by Björk collaborator Andrew Thomas Huang
Fresh off the announcement of her debut album Take Me Apart, Kelela has shared the visual for the album’s first single LMK. The visual was directed by filmmaker Andrew Thomas Huang – who’s previously worked with Icelandic icon Björk – and features the artist serving up some looks down a cushioned corridor and various neon-lit dancefloors.
“The song is directed at a man who’s being weird instead of being honest,” Kelela told The Fader. “Does casual have to be careless? Is wifey the only woman who deserves your respect, and why do you think I want more when I demand it? These are my questions…”
“We wanted make a video that showcases the multiplicity of who Kelela is and who she has the potential to be. The video is essentially a grand unveiling featuring Kelela wearing different wigs and guises as she pushes through the club with her friends, ultimately revealing herself at the end of the video,” Huang said via the video’s YouTube caption.
“The message of this video is empowerment: it’s for the girls, for anyone whose heart has been trampled on and deserves to go out and feel good about themselves. It’s a call to action, demanding to be taken and to be quick about it. This is the reason why we love Kelela – she’s making herself vulnerable and kicking down doors in the process.”
Take Me Apart is out on 6 October via Warp Records. Watch the video in the player above.
