6 New Videos You Need To See
Each week we round-up the best (and worst) new music videos out there
With the advent of high-speed internet, we’re living in a bit of a golden age for the music video – but we’re also reaching a point where you see at least one of the bloody things every time you open your eyes.
The question is, how do you know which videos are stone cold classics and which are just dust in the wind of the World Wide Web?
As usual, we’re here to help! We’ve rounded up the most notable clips from the last seven days from the far-flung recesses of the internet.
Check them out after the drop.
Lil Durk – My Beyoncé ft. Dej Loaf
Director: Andrew 'Dilla' Bonsu“Shawty my Beyoncé” Lil Durk croons on the chorus of My Beyoncé which features his real life shawty – Detroit’s own Dej Loaf.
The video sees the pair frolic in matching letterman jackets, shoot hoops in matching vests, and cuddle on the sofa in matching sweaters. Just like you and your Beyoncé do.
N’aaaw, cute.
Mass Gothic – Every Night You’ve Got To Save Me
Director: Addison PostMass Gothic is the new project from former Hooray For Earth frontman Noel Heroux and Jessica Zambri.
Their latest (and second) track Every Night You’ve Got To Save Me is swimming in DIY spirit and the video was shot with “a disposable camera tied to a stick.”
I really like that.
Meek Mill – The Trillest
Director: Will NgoPoised on the edge of a comeback after his messy, high-profile feud, Meek Mill’s latest video sets out to make a strong statement.
From screaming fans on a garage forecourt, to a sold out concert in front of thousands of people, to an all-white Maybach Music pool table, that statement roughly translates as “I’m fucking massive.”
Miike Snow – Genghis Khan
Director: Ninian DoffSwedish pop trio Miike Snow’s latest video features this sort of stock Bond villain who’s only relief from the daily chore of being really evil and slicing people up with laser beams comes when he’s dancing around his massive underground lair to shit misogynistic pop music.
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