Head of Digital Strategy – Full Time
Reporting to: Company Directors

Location: London / Bristol / remote
Closing date: Midnight – 29 February 2022
Salary: Depending on experience

Steering the tone and focus of Crack Magazine’s online ecosystem, this is a senior role for someone with experience in both developing and executing a successful growth strategy for digital and social media. Working closely with Crack Magazine’s Directors and senior management team, you’ll be responsible for shaping the future of our platforms and pushing our brand forward through reactive decision-making based on changing media trends.

View the full job description below. Submit all applications here.

 Key responsibilities include:

  • Delivering regular, practical data reports with clear action points covering the style, frequency and distribution of our digital content
  • Manage digital ad campaigns and ensure ROI targets are achieved
  • Improve Organic Search Visibility by being the driving force for continuous improvement
  • Identify the amount of work needed to subsequently change previous SEO in order to re-align articles
  • Develop innovative ways to isolate audiences from our website data to better target specific sets for all future campaigns
  • Set up Google Data Studio in order to optimise reporting and make conclusions quickly
  • Work with our Digital Editor to create news and social coverage which is dynamic, original and effective
  • Work with company directors to help determine department targets based on social media and web analytics
  • Develop a social media strategy across Facebook/TikTok/Instagram/Twitter/YouTube to prioritise video discovery over pre-roll advertising for selected campaigns and drive subscribers to our channel
  • Leading our Creative team (video, design, audio) on creating world-class, shareable social-first content for our channels
  • Working with our commercial team on coordinating social for branded partnership projects and providing insight and ideas for commercial opportunities in this space

Essential experience and understanding:

  • Experience working in a fast-paced media environment
  • Understanding and experience using Facebook Ads Manager
  • Experience scheduling for Instagram, Twitter, Facebook, TikTok, Mailchimp and YouTube
  • Experience in SEO improvements for a digital media platform
  • Strong knowledge of Crack Magazine and the artists we support
  • Proven ability to create and execute both long-term and short-term strategies for growth
  • In-depth understanding of the social media landscape and an ability to identify and capitalise on trends
  • Experience in using web and social media analytics to deliver clear reports and action points

 Personal attributes:

  • You’re creative but diplomatic, able to run with an idea independently when required but also work well in a team
  • You’re adaptable and ambitious, excited by big changes and big ideas which might lead to growth
  • You’re plugged into music, art and contemporary culture and love to find ways of getting great stories to big audiences
  • You’re able to skillfully balance the demands of social media with the integrity of an independent culture platform
  • You can meet deadlines (even ones you set yourself!) and have excellent attention to detail