Roundel London and Goodhood to open collaborative pop-up shop

The retail space will pitch up at Piccadilly Circus from 22-25 October

Roundel London and Goodhood are to combine forces in a new pop up shop based beneath Piccadilly Circus.

The collaboration, named Eros/Anteros, features collaborative pieces as well as in-house items carefully chosen from both labels.

The title of Ero/Anteros is drawn from the mythical story of two brothers and is meant to represent the brotherhood and mutual respect between the two brands.

While Roundel London’s direction is steeped in the streets of London and the youth culture that inspires the city, their specialities being leather jackets, brothel creepers and painted jeans; Goodhood streamline style with their collection of over 200 always relevant and always unique brands.

Check out the details on the flyer and some of the products available below.