The Impossible Project gave Polaroid cameras a new lease of life
When Polaroid announced that they would be discontinuing their iconic white framed film the Impossible Project stepped up to save the format and in turn save 200 million cameras from obsolescence. We’re glad they did because without them the only instant photography we’d see would be an unfathomable, endless stream of generic Instagram filters.
The Impossibe Project have now shared a video on their Facebook which shows how, in 2008, they saved the world’s last Polaroid factory. “When the last Polaroid factory closed down in 2008, we stepped in to rescue their machines.” They wrote in the post, “After two years of research and development we released our first generation of instant film for the iconic white frame format, saving 200 million Polaroid instant cameras from becoming obsolete.”
Check out the video in the post below.