Dr. Martens introduce their new concept DM’s Lite

The AW16 season sees Dr. Martens introduce its most evolutionary concept since the 1960s, when the original ‘AirWair with Bouncing Soles’ technology was engineered as a performance shoe for the working man: DMs Lite.

DM’s Lite takes all of the iconic DNA and associated comfort and durability that the brand is famous for, but on a new ultra-lightweight Phylon midsole, to offer styles that transcend from workwear to fashion and take classic shoe making skills into street lifestyle products.

DM’s Lite has been designed to appeal to a broader consumer: free thinking individuals who may have never worn a pair of DM’s before, or those who have been with the brand forever.

Each comes with a SoftWair memory foam insole, with moisture wicking technology f or ultimate all-day comfort. The lightweight but tough and flexible rubber outsole maximises durability and comfort for the wearer, while providing a look that is reminiscent of our original icons. The famous yellow stitching and grooved sidewall on the sole are familiar brand markers.

This unisex collection includes three key styles; the Newton 8-Eye Boot, Cavendish 3-Eye Shoe and Edison Tassel Loafer, which have been combined with original DM’s silhouettes, resulting in contemporary design that remains true to the brand. All styles are available in Black or Cherry Red Temperley leather. Meanwhile the Solaris and Rigal athletic-inspired styles feature a white sole in Carpathian leather, complete with the iconic Dr. Martens heel loop.

Soft and smooth yet durable enough to cope with anything it’s put through. DM’s Lite: A new icon of rebellious self-expression is born.

Available to shop now in Dr. Martens UK stores and online at drmartens.com/uk/c/dms-lite