Ghostface Killah is launching a cryptocurrency company

The firm’s name, Cream Capital, is a reference to the Wu-Tang single C.R.E.A.M.

A cryptocurrency firm, named Cream Capital, claims it’s co-founded by Wu-Tang Clan member Ghostface Killah. The company’s name is founded upon Wu-Tang Clan’s 1993 single C.R.E.A.M., which stands for ‘Cash Rules Everything Around Me’. In reference to the track, the firm’s name stands for ‘Crypto Rules Everything Around Me’.

Cream Capital are hoping to raise $30 million through a digital coin sale, and in November they’ll be offering ‘Cream Dividend’ tokens which can be exchanged for Ether.

Brett Westbrook, chief executive at Cream Capital, told Pigeons & Planes, “Ghostface Killah is a longtime business partner of ours.” On the rapper’s role, Westbrook clarified, “His work capacity will be laying out a framework for which cryptocurrencies are more familiar to everyday people.”

On the idea of celebrity endorsement, he told CNBC, “I think the interest of celebrities is a bit of a double-edged sword.”

“I personally think that anything that puts cryptocurrencies in front of the eyes of everyday people is a great thing for the markets overall. On the other hand, I believe it’s important that celebrities know the importance of their endorsements and understand the underlying principles of blockchain technology.”

(via CNBC)