Amsterdam-based eyewear brand Ace & Tate connects with six distinctive characters – each one making their own mark on their respective fields – in a new campaign. The video explores the power of self-identity and how it shapes their wild experimentations and idiosyncratic art.
Entitled ‘Me, Myself and I’, the visual unpacks each characters’ strong sense of self. As one of the most highly sought-after selectors in the game, suitably, producer and Cómeme affiliate Lena Willikens steps up as one face of the campaign. The multi-talented London-based vocalist and DJ Fatima makes a bold appearance, as does designer-slash-artist Yinka Ilori, who explains how his British Nigerian identity is intrinsic to his storytelling furniture.
“I really like nightlife. You get to choose who you want to be; duality, fabulous clothes, and put on your mask,” says make-up artist and performer Juno Dijkshoorn, who firmly holds the reins to her creative vision, rendered complete at night through show-stopping and transformative beauty looks.
Multi-hyphenate Zimon Drake also features in the video, listing his many talents; namely in writing, filmmaking and nightlife. A force to behold, singer Mona Morssy heads up a stage in Ace & Tate’s fast-paced visual, delving into how she broke out of the mould, formed by other people’s perceptions of her, to actively challenge fascist beliefs and perform as the vocalist of hardcore band Vile Act.
Watch the video, directed by rising London director Bafic, via the player above, and visit Ace & Tate’s website for more information on their campaign.
We collaborated with Ace & Tate to meet Lena Willikens in Amsterdam and uncover what makes her such a captivating selector. Read the story here.