Italy’s leading avant-pop festival and Stone Island join forces.
C2C Festival (fka Club to Club) and Stone Island have teamed up once again for new project Stone Island Sound. The new venture aims to champion local independent music scenes, first through broadcasting curated “soundtracks” and playlists in-store and then by releasing them on streaming services and through Buy Music Club. The playlists will be curated by C2C and draw on “avant-garde [and] new pop” as well as featuring original productions created as part of the Stone Island Sound project.
As well as drawing on local and independent artists, the in-store playlists will be split into three moods throughout the day: ‘yellow’, ‘magenta’ and ‘cyan’.
Stone Island Sound marks the latest collaboration between Stone Island and C2C Festival, following their partnership on the festival’s Milan debut last year. Since 2015 Stone Island have highlighted various local music scenes through their Stone Island Presents series in London, Manchester, Tokyo and Glasgow. Listen to the first edition of Stone Island Sound below.