Meet the winners of Three Minutes, our incubator scheme for music video directors

We’re proud to present the winners of Three Minutes – our incubator scheme for young directors. 

Applications were open to UK-based unsigned directors aged 26 and under and were judged by a panel of artists, directors and industry experts. Panellists selected five successful directors who will now go on to create a fully-funded music video through the scheme. The project is an initiative from Crack Magazine and its production company Ground Work with support from Burberry, the BFI NETWORK and audio brand Shure. The project has also received funding from the England European Regional Development Fund as part of the European Structural and Investment Funds Growth Programme 2014-2020.

Over 350 aspiring directors applied, creating a short pitch document for an example track alongside a personal statement and portfolio of 2-3 previous artistic works. Today we’re pleased to announce that the Three Minutes directors for 2020/21 are…

Edem Wornoo
Rudá Santos
Aliyah Qayum
Avesta Keshtmand
Naomi Grant

Crack Magazine will now pair these directors with artists and begin production on the music videos. Stay tuned for more on our directors and their work over the coming months. We’d also like to thank everyone who applied and wish all applicants the very best of luck for the future.

Find out more about Three Minutes here.