Amaarae celebrates being independent and getting paid in Sad Girlz Luv Money

Lifted from her debut album The Angel You Don’t Know, Amaarae’s new video is premiering exclusively on Crack Magazine today.

Ghanaian-American artist, rapper and producer Amaarae (born Ama Serwah Genfi) made quite the impression last year. Between her debut album The Angel You Don’t Know, COLOURS session that’s since amassed over one million views, and, of course, a unique brand of pop infused with a range of genres – from R&B to progressive house, dancehall, punk rock and more – Amaarae’s been marking herself out as an artist in her own lane. One who’s acquiring a legion of new fans in the process.

Now, she’s treating her following to a brand new video for album bop Sad Girlz Luv Money. The track, which also features Moliy, is an undeniable earworm; mellow and refrained thanks to Amaarae’s soft, whispering voice, and completely infectious. The tune’s freedom-seeking theme is brought to life in the new Yinka Soda-directed visual, which documents a kind of girls night with nods to the both the 90s and Y2K eras. It’s confident, fun and flashy, making it a fine accompaniment to the Afropop anthem.

Sad GIRLZ luv money is an anthem, an affirmation, a prayer, a movement,” said Amaarae. “The song embodies the mindset and attitude of today’s modern woman. We’re independent, We’re liberated and Everyone needs to get the f*ck out of our way so we can get paid. I love this record because it’s genuinely about everything I believe. It’s a spiritual record and the chemistry between Moliy and myself is wonderful. She brings a sass and boldness to the song that truly elevates its meaning.”

Yinka Soda said, “Amaarae had an awesome concept of getting kidnapped by a bunch of women and my co-director Mutombo and I put it all together. We had an amazing time on set from start to finish shooting primarily on Hi-8 cameras. I am really happy to be a part of this Amaarae and Moliy project because I feel like this video and song will become a global anthem.”

Watch the Sad Girlz Luv Money video in the player above, and check out The Angel You Don’t Know.