Lifted from her debut album The Angel You Don’t Know, Amaarae’s new video is premiering exclusively on Crack Magazine today.
Ghanaian-American artist, rapper and producer Amaarae (born Ama Serwah Genfi) made quite the impression last year. Between her debut album The Angel You Don’t Know, a COLOURS session that’s since amassed over one million views, and, of course, a unique brand of pop infused with a range of genres – from R&B to progressive house, dancehall, punk rock and more – Amaarae’s been marking herself out as an artist in her own lane. One who’s acquiring a legion of new fans in the process.
Now, she’s treating her following to a brand new video for album bop Sad Girlz Luv Money. The track, which also features Moliy, is an undeniable earworm; mellow and refrained thanks to Amaarae’s soft, whispering voice, and completely infectious. The tune’s freedom-seeking theme is brought to life in the new Yinka Soda-directed visual, which documents a kind of girls night with nods to the both the 90s and Y2K eras. It’s confident, fun and flashy, making it a fine accompaniment to the Afropop anthem.
“Sad GIRLZ luv money is an anthem, an affirmation, a prayer, a movement,” said Amaarae. “The song embodies the mindset and attitude of today’s modern woman. We’re independent, We’re liberated and Everyone needs to get the f*ck out of our way so we can get paid. I love this record because it’s genuinely about everything I believe. It’s a spiritual record and the chemistry between Moliy and myself is wonderful. She brings a sass and boldness to the song that truly elevates its meaning.”
Yinka Soda said, “Amaarae had an awesome concept of getting kidnapped by a bunch of women and my co-director Mutombo and I put it all together. We had an amazing time on set from start to finish shooting primarily on Hi-8 cameras. I am really happy to be a part of this Amaarae and Moliy project because I feel like this video and song will become a global anthem.”
Watch the Sad Girlz Luv Money video in the player above, and check out The Angel You Don’t Know.