It’s a collaboration between FKA twigs and Getty Images.
FKA twigs and Getty Images are collaborating on a new project that will see thousands of photographs and visual content from the Getty Images vaults made available for educational and non-commercial use.
The aim of the project is to empower Black storytellers, educators and creatives by making visual content that documents Black history readily available; be it for learning or “reflecting” purposes. It’s being donated from Getty Images’ Hulton Archive and Editorial Collections, the world’s largest privately held commercial archive. Getty Images will also provide research support for educational mentoring initiatives focused on Black history at its Hulton Archive as part of the new project, which launches this year.
In a statement discussing the project, twigs said, “It was the artist Kandis Williams who told me how much of our history was in the Getty Images Archive. We were discussing how powerful it would be to make this content available to Black creators and educators – enabling us to put these pieces together and make our history accessible for generations to come.”
“At Getty Images we believe in the power of imagery to change the world. To do this we must support Black content creators to tell more of the authentic stories of the global Black community,” said Ken Mainardis, Senior Vice President and Head of Content at Getty Images.
“Knowing the past opens the door to the future we are pleased to partner with FKA twigs on this ambitious project to preserve and celebrate Black history. With this project we hope to empower Black content creators to tell their story of their own history, and to support storytelling as a weapon in the struggle for racial uplift.”
The announcement comes just weeks after twigs dropped her latest song Don’t Judge Me. The track was her first release of 2021 and offered fans their first glimpse into her new lockdown album. It was accompanied by a new visual that featured a star-studded cast. Find out more here.
