April Fools’!: Crack Magazine has been Acquired by the NME

UPDATE: Don’t worry, Crack Magazine is a 100% independent publication, and we would never feature Chris Moyles in our magazine. April Fools’!


Here at Crack Magazine, we have some truly exciting news. After spending six years in the trenches, furrowing away in order to bring you the best in contemporary music, art and fashion, we can proudly reveal we’ve been acquired by the NME.

This is an astonishing moment for us. As a project that was initially the brainchild of two graduates working out of a bedroom, we’re amazed that Crack has grown to become one of the most respected titles in the country. After continually expanding our UK-wide network since 2009, last year we launched the Berlin edition of our magazine, and we feel we’ve flown the flag for print media with gusto. We are unbelievably flattered that such a forward-looking publication like the NME has seen the potential in our values and our product. We can now reveal that Crack Magazine will be available as of next week at all Zone 1 and 2 tube stations, as well as hundreds of Sainsburys Local stores nationwide.

Coupled with the acquisition of the hard copy magazine, the NME will take full ownership of crackmagazine.net. The NME believes, as we do, that keeping brand integrity is the bastion of all values at the core of an aspiring cultural publication, and for that reason they’ll be lending their full scope of musical knowledge to make sure features like our mix series and CRACK TV are kept abreast of current trends.

Keeping Crack’s distinctive voice but under the wing of the NME’s sturdy leadership will allow us to retain our style, but also our integrity as we move forward – together. We also look forward to expanding and varying our output. This is why you can look forward to coverage of some of the UK’s most progressive artists such as Richard Ashcroft, Carl Barat and Chris Moyles. It’s been an unbelievable ride so far, but keep your seat belt on, we’re just about to up the speed.