UK App Store and iTunes Store prices will rise by 25% because of Brexit


The announcement was made in an email to developers following the steep fall in the value of the pound.

Apps and music purchased from either the UK App Store or iTunes Store are set to climb in price by nearly 25% to reflect the pound’s sharp drop in value following the decision to leave to European Union in June last year.

The new prices will mean there’s parity between the dollar and the pound – an app that costs $0.99 in the US, and used to cost £0.79 in the UK, will now cost £0.99.

According to The Guardian, Apple told app developers about the changes in an email, saying that “when foreign exchange rates or taxation changes, we sometimes need to update prices on the App Store”. You can expect to see the new prices implemented across the next seven days.