Kendrick Lamar has shared the new video for his song ELEMENT., the latest single to be lifted from his 2017 album DAMN.
Directed by Jonas Lindstroem and the Little Homies, which is Kendrick’s directing alias alongside Dave Free, Twitter users were quick to notice that a number of shots in the clip deliberately reference the work of Gordon Parks. Born in 1912, Parks is a celebrated African-American filmmaker and photographer who is best known for documenting black lives, poverty and the civil rights movement in the 40s. He would go on to pioneer the blaxploitation genre with his 1971 picture Shaft.
As The Fader noted, Lamar referenced the 1956 photograph Untitled from Parks’s “Segregation Stories” series, Ethel Sharrieff, from his “The White Man’s Day Is Almost Over” photo essay, and Boy With Junebug, both of which are from 1963.
You can read the social media responses and watch the video below.
Kendrick’s video for ‘ELEMENT.’ is chock-full of Gordon Parks references and I’m here for it. pic.twitter.com/oWJR8msRTB
— rayneutron (@RayNeutron) June 27, 2017
New Kendrick video, Element, references Gordon Parks photography… pic.twitter.com/h0OeN4OExs
— Chris Black (@TheBlack) June 27, 2017