The grime MC’s second clothing line is out now in selected stores
The polymathic grime MC has made his second venture into fashion. Previously, he’s released the Moroccan-inspired collection Mains exclusively at Selfridges. Today (20 July), he’s followed up his debut clothing line with the release of a second collection, entitled No Fear Forever, which is available to purchase now at Sports Direct. The collection has been exclusively produced in a “very limited” run and is a collaboration with the brand No Fear.
The minimal colour palette of white, black and purple has been combined with No Fear’s trademark eyes and skull motifs for a range that encompasses hoodies, polo shirts, tees, socks, shorts, motocross pants, biking helmets and even water guns.
The sports company has come under fire before as last year, founder Mike Ashley admitted that the Sports Direct staff were paid beneath minimum wage.
Peep the artist’s announcements and some fan reactions below.
You can watch the video promo starring Skepta via Sports Direct’s site, and shop the collection online here.
No Fear Forever @SportsDirectUK now. pic.twitter.com/YD8p16Fvgy
— SKEPTA (@Skepta) July 20, 2017
is man selling water guns? pic.twitter.com/cH6RN4EHWe
— Sol (@BigManSol) July 20, 2017
Skepta really had people lining up outside Sports Direct to buy No Fear. Finesse extraordinaire.
— Chaz (@CM_WHU) July 20, 2017