Kelela releases 3D Sims-inspired video for Frontline

The alt-R&B artist has dropped a video for her latest single Frontline, inspired by The Sims.

“I love speaking to my fans through music videos and I always find it more fun to reference things that we can all relate to that may not be in the forefront,” Kelela told Rolling Stone. “With this sims-like video, I was able to tell my story in a light-hearted but dramatic way. It’s about leaving your ex with the wind in your hair while acknowledging a curiously complex feeling of pain that he has left you for a white woman.”

Frontline opens her debut album Take Me Apart, and is now her third single from the LP, following the party-starting track LMK and Blue Light. The artist recently played a sold out show at London’s Roundhouse and performed at SWX Bristol for a show booked by Simple Things.

Watch the video via the player above, and revisit Crack’s 2014 feature with Kelela.