We’re premiering Faji, the stunning new visual and track from Loshh.
Loshh is a Nigerian, Netherlands-born, London-based artist on the rise, and his multi-disciplinary approach sees him incorporate visual art into poetry and sound.
His latest offering is the new single Faji, produced by collaborator and percussionist Santiago Morales. “Faji is to enjoy to de fullest, let am be felt,” says Loshh.
The track is paired with a visual directed by creative partners Ade Udoma and Michelle Helena Janssen, aka Udoma Janssen. Udoma Janssen have previously worked with the likes of Time Out, Michael Browne and Clarks, plus artists such as Kwaye and Samm Henshaw. Janssen also works as Crack Magazine’s Art Director.
The Faji video stars Loshh’s mother, dancing to his jazz-inflected track in a dark studio set-up.“Faji is a song with many layers to it and the video emulates this; at surface level you see Loshh’s mother dancing to his song, but if you look deeper it tells a story of oppression, identity and perseverance,” Udoma tell Crack. “A story very familiar to many of African descent.”
Speaking to Crack over email, Loshh adds that the visual is the story of “fucking up our oppressors with joy and laughter.”
Loshh’s debut EP, IFARADA, is slated for release next month. The new track follows up from lead single FEELAM, which dropped back in November. Faji is out today on indie label TENNNN.
Listen to it here and watch the video via the player above.
