New Balance celebrate Grey Day with five consecutive broadcasts across independent UK radio stations

To mark this year’s Grey Day – New Balance’s yearly celebration of their signature colourway – five rising UK creatives will be delivering special radio shows from across the country.

New Balance will also be releasing three iterations of their signature 574 trainer which will drop tomorrow (15 May) on their webstore.

DJ and designer Meme Gold will kick things off, broadcasting from Reform Radio in Manchester with a guest performance from local talent. The station was the first channel to give Meme a radio show. She’s since gone on to host a regular fixture, The Meme Gold Show, on NTS Radio.

Next up, visual artist and archivist Sumuyya Khader will be on Liverpool’s Melodic Distraction followed by current Crack Magazine cover star cktrl with an hour on Giles Peterson’s Worldwide FM station.


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From South London to Birmingham, producer and DJ Lauren Ralph will be returning to No Signal Radio for an hour-long delivery of bangers with a live performance from Brum rapper Ninioh.

Rounding off the Grey Day proceedings, Glasgow producer and DJ Wheelman will take to the airwaves of Clyde Built Radio with 60 minutes of infectious dancefloor cuts to ease you into the evening.

Check out the full schedule below and find links to all the broadcasts here. Listen to a series of mixes by the stars of the Grey Day campaign over on

Reform Radio – Manchester – Meme Gold – 1pm
Melodic Distraction – Liverpool – Sumuyya Khader – 2pm
Worldwide FM – London – cktrl – 3pm
No Signal – UKLauren Ralph – 4pm
Clyde Built Radio – Glasgow – Wheelman – 5pm