The brand is teaming up with the ticketing and event discovery platform to support live shows, parties and music culture.
Beyond its DNA as a fashion brand, part of Bershka’s mission is a commitment to helping culture and creative communities to thrive – much like that of DICE – especially within music.
Their new partnership takes that ethos further, actively connecting fans with unique experiences through live shows, festivals and parties.
From sponsoring A. G. Cook and PC Music’s post-BRITs Crisps party earlier this year, to nights like Nalgas – a party inspired by NYC block parties at Barcelona’s Sala Apolo – and the eclectic musical programmes of Madrid’s Antídoto club, the collaboration embraces both underground artist collectives and Europe’s biggest stages.
Other events Bershka has announced support for include alternative shows at Lisbon venue Musicbox, independent promoters including Barcelona’s underground scene leaders PPL United and Madrid’s concert series MAZO, which celebrates the city’s local talent and beyond, and some of this year’s most exciting festivals – think experimental sounds at Pitchfork Music Festival, buzzy day festival Rally, and the first European edition of SXSW, all of which will take place in London this year. Further afield, the brand will also endorse Barcelona’s Share Festival, Ibiza’s Brunch in the Park, and Rome’s Spring Attitude Festival, embracing music from electronic to pop to the genre-less.
As well as exclusive access, collaborations and BTS content, the partnership will offer fans access to free ticket giveaways and DICE credit.
Check out the Bershka profile on the DICE App to keep up with upcoming news and events, and stay tuned for more this summer.
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