Each week we round-up the best (and worst) new music videos out there
With the advent of high-speed internet, we’re living in a bit of a golden age for the music video – but we’re also reaching a point where you see at least one of the bloody things every time you open your eyes.
The question is, how do you know which videos are stone cold classics and which are just dust in the wind of the World Wide Web?
As usual, we’re here to help! We’ve rounded up the most notable clips from the last seven days from the far-flung recesses of the internet.
Check them out after the drop.
Jamie xx - Gosh
Directed by Roman GavrasWhen I first heard that Jamie xx had gone and done an extra video for Gosh I found myself in awe of his audacity. Claiming song of the summer twice in a row is one thing but to attempt to do the do the double with the same song is truly gutsy.
The video, as it turns out, is just incredible. The clip comes across as a mood board inspired by a Hunger Games styled dystopia, the bikelife hashtag and whatever else is going on in director Roman Gavras bizarre imagination. It’s also set in a Chinese city that was made to look exactly like Paris. Yes, that’s an actual thing. Truly insane and totally brilliant.
Death Grips - Giving Bad People Good Ideas
Directed by Death GripsLike Jamie xx’s Gosh clip Death Grips Giving Bad People Good Ideas already had a music video.
It’s basically just a pair of hands playing with a shoe for 3 minutes and 9 seconds. I can’t really say if this is good or not because I’m not Brian flipping Sewell am I? It’s almost definitely good mind.
Father - Big Emblem Benz
Directed by Ramez SylianAwful Records dream team Father and Abra are a pair of Natural Born Killers in this grindhouse influenced clip for Father’s gritty, Milkshake referencing cut Big Emblem Benz.
Clams Casino - Ghost in a Kiss ft. Samuel T. Herring
Directed by Grant SingerClams Casino has enlisted a string of guest vocalists for his latest album and we’re always more than pleased to hear Future Islands frontman Samuel T. Herring’s distinctive croon.
The video sets a sombre tone with Herring trapped in a Memento-esque loop of misery and confusion. Gutted for him then.
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