Trust Fund

Last month the internet got acquainted with Trust Fund via a pooch-strewn music video for their new single. What some people may have failed to notice (among the maelstrom of “aww cute” comments) is that Cut Me Out – the song beneath the loveable furry creatures – is impossibly good.

“I think every song I write is a hit,” Trust Fund’s mainstay, Ellis Jones, jokes coyly, “I write for the canon.” While his tongue may be stuffed in his cheek at this point Trust Fund’s upcoming album is, we can now confirm, something pretty special. A collection of building, buzzing lo-fi pop that flits between resonant acoustic tracks and breezy feedback-driven pop with delicate precision. It’s available to pre-order over at Turnstile now.

We quizzed Ellis on his recording technique for an insight into the album’s loud-quiet dynamic “Some was full-band, and some was solo overdubbing,” he told us, “So there’s a wide scale in terms of size.” Size is the right word, Ellis’ songwriting sometimes towers; rushing into blissful oblivion and other times it lays low; bubbling just beneath the surface.

Each song balances skilful songwriting with poetic, relatable lyrics, “Sorry if I definitely, deliberately lied/Every night for 18 months of your life/Don’t know why I did that.” Ellis sings on Cut Me Out. It’s thoughtful, everyman, lyrical insight that really propels virtually everything he writes to a level that trumps the work of most of his peers.

With Trust Fund Ellis Jones is still finding his feet and it remains to be seen what will become of the Bristol musician and his rotating cast of friends. Early signs are looking good though and he sweet-talks us when we ask about his career highlights thus far “I never thought that I’d get famous enough that Crack Magazine would want to interview me.” Modest, charming. Sure to go miles.