FKA twigs and Shygirl star in new Burberry campaign

The brand’s Olympia bag campaign also stars Kendall Jenner.

British fashion house Burberry has enlisted FKA twigs and Shygirl for its latest campaign. The two artists star alongside Kendall Jenner in the new dedicated campaign for Burberry’s Olympia shoulder bag.

Speaking on the bag’s design, Burberry’s chief creative officer Riccardo Tisci told WWD: “I was thinking about creating the perfect form, something that could capture the essence of femininity.” He adds, “So, for the campaign, I wanted to celebrate three incredible women in my life who embody the power and beauty of feminine energy.”

FKA twigs caught up with British Vogue earlier today (18 May) to discuss her involvement in the new campaign. “I feel proud,” she said. “Burberry has such heritage – it’s a very stoic brand that’s extremely iconic. But to be honest, I guess being from Gloucester, I remember that the fittest boys would drive around town in flashy cars with Burberry caps on. All the boys I fancied growing up wore something Burberry, for sure.”

 

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The new campaign was shot by Inez and Vinoodh and styled by Dazed editor-in-chief Ib Kamara. To accompany the imagery, Burberry is launching a global World of Olympia pop-up event at stores like Harrods, Bergdorf Goodman and Nanjing Deji Plaza. The Harrods pop-up was teased in a series of Instagram clips soundtracked by London-based producer Dark0.

Last month, Shygirl starred in Burberry’s AW21 womenswear presentation. The Nuxxe-affiliated vocalist narrated the introduction to the presentation, which was also themed around femininity. Amnesia Scanner’s Ville Haimala created the presentation’s soundtrack, which included music by Kamixlo, Toxe and Kablam.

Shygirl’s most recent release – a remix EP of the single Tasty – landed in February. twigs recently hinted at new music, revealing that she had recorded an album in lockdown. On the release date, she said “I haven’t set a date, but I’d definitely like to get it out while the sun is out. I’m keeping it a surprise, but I love it.”