The new song uses samples from classic video game PAC-MAN.
Yaeji has released a new song entitled PAC-TIVE. On her latest, the New York-based artist lifts sound effects from the PAC-MAN vaults and utilises them as fun samples. The new project was commissioned by PAC-MAN as part of its new campaign urging fans to stay “engaged and active”.
The new song is accompanied by an animated visual from Aphex Twin collaborator Weirdcore. The video’s set in a PAC-MAN-esque virtual realm that’s inspired in part by Yaeji’s childhood memories of Korean market fronts. It stars a digitised version of Woofa (fka Subwoofer) – just one of the illustrated characters Yaeji shared with us last year during the What We Knew 우리가 그려왔던 mixtape roll-out. The new song also features vocals from China and Japan-based creative collective DiAN.
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Speaking on the new collaboration in a statement, Yaeji said,“PAC-MAN is a game my parents and I can both remember playing in arcades growing up. It connects me to my previous generation and possibly to future generations too.”
Watch the PAC-TIVE video in the player above and revisit our Weirdcore Q&A.