whynow and YUAF launch youth empowerment social campaign

© Massi Giorgeschi

The campaign is centred around the statement: “We are all born to be great.”

whynow media has joined forced with Young Urban Arts Foundation (YUAF) on a new social campaign designed to uplift and inspire young, aspiring creatives in London.

The campaign statement, “We are all born to be great”, is lifted from a charity remix single entitled Great To Be from west London MC and YUAF ambassador Big Zuu and the foundation. The campaign launches as a digital animation produced by the creative team at whynow. Later, the campaign will evolve into a series of radio sessions on whynow’s recently launched in-house station, hosted by Big Zuu.

YUAF is a London-based charity delivering community-driven youth music programmes and creative outreach workshops to young people who may not otherwise have access to opportunities in these fields. Watch the new animation below and find out more about Young Urban Arts Foundation here.


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