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By re-inviting and reinterpreting their most iconic pieces, Carhartt WIP refresh their enduring tradition

Originally founded in London in 1997, Carhartt WIP have always been a firm supporter of cutting edge, upcoming talents. By taking cues from the world of hip-hop to skateboarding, graffiti to fine art, and streetwear to lifestyle, they’ve become one of the most reliably innovative brands around. Their SS16 collection is no exception.

Americana inspired sportswear, camouflage, and bold pattern all feature in the menswear selection, calling in the summer season with a choice of several stories: Icons Revisited, Athletic Shore, Area 313, Watch Program, The Foundation, Denim Leadership, Area Camo, and State of Play. Excitingly, there is also a collaboration with Detroit based legend, musician and producer Moodymann.

Similarly, the women’s collection has a variety of stories to choose from, and a zany new print, the Scribble All-over, featured on a selection of joggers, shorts, teeshirts, and shirts.

See more from Carhartt WIP over on the website