Watch Hannah Diamond, Ikonika, Lord Apex and Ashley Henry perform in an immersive audiovisual space
Over the past few weeks, electronic music kit company Novation have been showcasing their Launchpad and Launchkey controllers through a series of immersive live performances.
Staged on a platform in the middle of four standalone walls, musicians were invited to collaborate with a visual artist on a dynamic audiovisual performance – bringing their music to life with moving imagery and the spontaneity of the Launch devices.
First up, London producer and DJ Ikonika turned the sounds of Nobody into a cinematic experience with visuals from long-time collaborator MUNGO. Depicting a cold and dystopian world, the performance is a multi-sensory spectacle that captures two creatives expertly skilled in building worlds – MUNGO’s gloomy universe coming alive as Iknoika triggers her soundscape using Launchkey Mini.
From a murky terrain of a dystopian future to the labyrinthine streets of West London in 2020. Rising experimental UK rapper Lord Apex connects with Delphino Productions, a friend he’s had since his teens. Apex’s carefree flow finds pockets in the propulsive production which he has at his fingertips thanks to Launchpad X. Meanwhile, Delphino paints a scrapbook picture of tower blocks, backroads and hypnotic spirals to perfectly accompany the off-centre sounds of Miyagi Blueprint.
While some collaborations have lasted the best part of a lifetime, others bloom in the moment. London jazz musician Ashley Henry worked with multidisciplinary artist AyChibs on a AV incarnation of his stunning track The Mighty while reimagining the track itself using Launchkey 37. Bonding over a shared understanding of cinema and scale, Chibs and Henry found a synergy and the composition was elevated.
Like all blockbusters, a showy finale was called for. Enter PC Music alumnus and endlessly creative UK popstar Hannah Diamond armed with a customised Launchpad Pro and a suite of visuals by multimedia visual artist Daniel Swan. To the sounds of Hannah’s addictive anthem Fade Away, Swan stitches together a glistening tapestry of billboards, metallic symbols and, of course, a rainfall of diamonds.
Find out more about Novation and all the performances here #MadeToExpress