Love it or loathe it: TikTok’s influence on the global music industry is undeniable.
Many of us – yes, even the TikTok naysayers – have found ourselves turning to the app over the past 18 months, with its For You pages and music-focused content keeping us entertained while in lockdown, isolation, and beyond. It’s been a vital platform for breaking in new music too, and catapulting emerging artists into the spotlight. In short, the social media platform is one that’s intrinsically linked to the music industry now, with artists taking TikTok into consideration when writing music.
With that in mind, it can still be tricky to track down the creators making the kind of content you’d be up for watching whilst scrolling. And sometimes that For You page doesn’t get it right. We’ve done the work for you and sifted through the platform to find five accounts that you’ll want to add to your infinite scroll.
As much as we all like to claim that we have the best taste in music (and the most lovingly-curated playlists) it doesn’t do any harm to look for new artists, tracks or genrest. Thankfully, TikTok creators such as @letsshowandtell put in the work to make sure that your music rotation never feels stagnant, offering a plethora of artist recommendations, musical gems, hot takes on new releases and more.
Pablo, aka @pablothedon, is a content creator who critiques and analyses music, artists, producers and writers – essentially, the whole nine yards. Their hot takes and commentary on the music industry and pop culture are both entertaining and educational. Following @pablothedon can only be a smart thing to do.
Here we have @gendirectmusic, who shares quality R&B-focused videos with his 160K+ followers, plus others via the TiKTok For You feed. Whether it’s his ‘Songs to Wake Up to’ content series or his recommendations on rising R&B artists to listen out for, his page promises top-tier tracks to suit every mood and every vibe.
@gendirectmusicThis ones for people who need something energetic in the morning☀️ #songstowakeupto #rnbmusic #rnbvibes #chrisbrown @issiahwill
As with some of the other creators in this list, @bakurifuto feed offers something for music fans across the board. His regular content includes a mix of new artist and music spotlights, sample breakdowns and record reviews, meaning he’s well worth a follow if you’re looking to liven up your current music rotation.
Finally, we have @annabellekline, a music curator who not only creates but reviews her follower’s playlists, sharing tips on curating the perfect playlist as well along the way. Elsewhere, she also asks the important questions: “Who’s going to be the Pharrell [Williams] of the next generation?” (Spoiler alert, no one.)
@annabelleklineeReply to @lander73139 I made you an “I have a crush” playlist! #musictok #spotifyplaylist #snohaalegra #amine #laurynhill #fyp #musiccurator