Each week we round-up the best (and worst) new music videos out there

With the advent of high-speed internet, we’re living in a bit of a golden age for the music video – but we’re also reaching a point where you see at least one of the bloody things every time you open your eyes.

The question is, how do you know which videos are stone cold classics and which are just dust in the wind of the World Wide Web?

As usual, we’re here to help! We’ve rounded up the most notable clips from the last seven days from the far-flung recesses of the internet.

Check them out after the drop.

Massive Attack - Come Near Me ft. Ghostpoet

Directed by Ed Morris

Massive Attack continue their run of unsettling visuals with this Ed Morris directed, Arta Dobroshi starring clip.

The lead character, played with mesmeric concentration by Dobroshi, appears transfixed on an ever present opposite. She navigates her way around a grey British town, never breaking eye contact with her counterpart before leading him mercilessly into the sea. A suitably bleak clip for these suitable bleak times.

Frankie Cosmos - Sinister

Directed by Eliza Doyle

Frankie Cosmos’ video for the excellent Sinister sees Greta Kline pulling face-off against the stacked, male version of herself that she’s in the mirror. Kline recruited her friend Eliza to make the video and says she relates the idea because “It’s about having very different sides to myself, and needing those different personas to accept each other”.

Revisit our recent feature with the multifaceted Cosmos / Kline here.

How To Dress Well - Lost Youth / Lost You

Directed by Ben Tricklebank

How To Dress Well’s latest tune Lost Youth / Lost You is probably his poppiest effort to date but its video stays true to his ethereal roots. Shot in kaleidoscopic shades of purple it captures the singers ghostly, hazy vibe perfectly. A fine return to form from one of alt RnB’s brightest stars.

Banks & Steelz - Giant

Directed by Wendy Morgan

The long-threatened collaborative between Wu Tang’s RZA and Interpol’s Paul Banks finally came to fruition this year and, although it was always going to be terrible, I don’t think anyone could ever have predicted that we’d be forced to watch Paul and RZA wearing matching blazer-tee combos whilst walking menacingly towards a camera.

Nope. Just nope.

Gaika - Security

Directed by GAIKA

Gaika’s self-directed short film explores a dark, gritty side of a quickly gentrifying and increasingly dystopian London.

The hallucinatory short is soundtracked by his experimental, dancehall-tinged flows and sandblasted, hi-fi beats. Another triumphant extension of this diverse up-and-coming artist.

Revisit our recent Aesthetic feature with GAIKA here.

Juicy J - Old Skool

Directed by Ted Cadillac

Blunts? Check. All gold high tops? Check. The GOAT Moschino tracksuit? Check. Hennessy? Check. Whip? Chains? Check and check. Juicy J is officially running things in the video for his huuuuuge new single Old Skool.

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